About us
Visionary by design
New Look was born from a desire to innovate. Our aspiration is to offer nothing but the finest: a tailored experience and products of utmost excellence.
Rooted here since 1986
In 1986, Guy Rouleau, an optician, had a vision to revolutionize the eyewear industry with our, now famous, 2 for 1 offer and wanting frames that are as much a fashion statement as they are a vision solution.
A company that originates from here, and is still established here, with a strong presence across major cities in Quebec and beyond. New Look has 89 stores across 4 provinces and over 1,000 employees. Our commitment to innovation led to the opening of our own state-of-the-art lab in Montreal, Canada, where our high-quality lenses continue to be locally made today.
At New Look, we are proud to provide exceptional service and a wide selection of frames from exclusive private and designer brands. We believe that eyewear should be both functional and fashionable, empowering you to see and be seen with confidence.
Our Mission
We exist to establish the new rules of the optical industry and empower a better vision of the world.
Our values
Vision
Always aim higher.
We develop our talents to be the best we can be. We deliver the best style, the best vision, quality products and impeccable service.
Respect
Understand and make people’s lives easier.
Our industry is complex, so we help our customers and colleagues see clearly. We are honest, attentive and take the time to explain.
Innovation
Define the rules to reinvent them.
Our purpose is to improve people’s vision and move our industry forward. Our goal is to stand out.
Passion
Take things to heart.
We work hard as a team in order to go further, together. Without this team, this family, we won’t succeed in making our dreams a reality.
Focus on local media
New Look has joined the Mouvement médias d'ici, and is proud to be one of 70 companies to have made this business decision. Investing in Canadian platforms encourages independent newsrooms, strengthens our economy and promotes sustainable practices. Learn more here.
Need help?
Our team of opticians is always available for you.
